The Cheesiest Bunch

When my oldest daughter Sarah was eight, she read about Kraft’s annual “Blue Box Kid” contest on the back of a mac and cheese box. The basics of the contest went something like this: write a story, create an image, or produce a video proclaiming your undying love for this mass-produced macaroni and cheese food product and win something in return. As an added bonus, you got to keep most of your soul.

At any rate, it sounded like a great daddy-daughter project and we gave it a shot. But rather than listen to me ramble on for another three hundred words, let’s just get to the final result(s):

We submitted our entry, heard nothing for months, and figured that was that. But lo and behold we eventually got a letter in the mail telling us that we’d been awarded a coveted “honorable mention” spot. (My guess is one of the stipulations of the contest was the child had to do all the work and it’s a bit obvious dad helped out a bit on this one. Otherwise we totally would have pwned everyone else.) Some time after the letter showed up we got a free T-shirt and a year’s supply of Kraft Macaroni & Cheese, which, in their terms was a case of fifty boxes. In return, eight years later, Kraft got this free advertising. How ’bout that.